Introduction To Duty Of Care In Health Essay Example for Free

Introduction To Duty Of Care In Health Essay I heard you were thinking of working in the Care Profession which is excellent, I just wanted to fill you in on a few things which would help you. Health and Social Care work places have what is called a duty of care which means that you have a duty of care towards the people that you are looking after that means you must do everything you can to keep the individuals you look after safe from harm. It is not only the work place that has to prioritise the safety, welfare and interests of the individuals using the service but also the care staff. Care workers must also have a duty of care towards other staff members to ensure that all working conditions are safe and suitable to deliver the best service they can. It also means being a responsible care giver for other individuals who could be too ill or physically unable to care for themselves and requires another person to assist them on a daily basis, this could include assisting the individuals with their personal hygiene, safety, meal preparation or other medical and physical needs until they are met to the highest standards that the individual is happy with. Duty of Care affects the way people work as the employer provides policies and procedures and ways of being aware of any dangers by carrying out Risk Assessments. Social Care workers and Care organisations must do as much as possible to keep individuals safe from harm, we do these Risk Assessments by looking for either a hazard which is an actual or potential such as a chemical or process that may lead to an accident, also risks a situation that can lead to a hazard and carry the possibilities of something serious happening.

Emersons Aphorisms :: essays research papers

Have you ever had a pair of shoes cherished so much that you were afraid to run the risk of wearing them, for fear of them getting scuffed, but by the time you wear them their too small? The aphorism by Ralph Waldo Emerson, â€Å"We are always getting ready to live, but never living.† is still valid today. It is often that we prepare to live rather than living instead.   Ã‚  Ã‚  Ã‚  Ã‚  Often people are unwilling to take opportunity, Emerson tries to show this in his aphorism. Due to the risks involved, people sometimes miss their chance at opportunities. Just like the kid unwilling to wear his shoes for fear of scuffing them, we are often caught in the same struggle between risk and desire. The kid desires to wear, and to be seen in his new shoes. But the risk of scuffing his new shoes outweighs wearing them, in his mind. People often do not realize what they’ve missed because of risk involved, until its too late. Finally the little kid decides he’s willing to accept the risk of scuffing his shoes, but by the time he tries to slip his feet into the little shows he realizes he’s outgrown them and they’ll no longer fit. Disgruntled and distraught, the kid wants to wear the shoes more than anything now that he can’t wear them. Emerson hints that we should take opportunities as they come; and never hide in the face of risk.   Ã‚  Ã‚  Ã‚  Ã‚  Emerson’s aphorism could also be interpreted as a plea to enjoy what you have now, rather than always strive for more. It is not uncommon to see a prominent member Tillman 2 of society spend the majority of their time working, rather than enjoying the wealth they have already acquired. Emerson is trying to say that we should stop and appreciate what we have, rather than spend our time trying to obtain more. After all, how can one fully enjoy what they have, when they are too busy trying to acquire more. Emerson hints that we should not spend our lives preparing for life rather than living life. Throughout our lives it’s common to see people with high goals, but never tackle them head on.

Once You Open Your Eyes Essay

When a human being is a victim, they need to have courage and follow their ways, no matter what others say. Jem and Scout see people become victims of prejudice, rumors, poverty, and other atrocities in their own little town, as they grew older. In To Kill a Mockingbird, the children learn life lessons from witnessing people striving to survive different situations within Maycomb. When a challenge causes one to struggle, the children see that person, or themselves, have to have courage to do as they have before. Jem and Scout see their small town judge the Radleys, but the Radleys still do what they have done for as long as any single person can remember. They never talk to their neighbors or open their doors and windows on Sunday. Since they have odd habits, from other’s perspectives, and keep to themselves, citizens of Maycomb start rumors about them, saying â€Å"Radley pecans [will] kill you† (Lee 9). These rumors criticized the Radleys and made people afraid of them. Calpunia had something to say about them, stating one day that Mr. Radley was â€Å"the meanest man God ever blew breath into† (Lee 12). Since he was â€Å"mean,† that held more rumors to be made about them. The stories make children believe Boo was locked up in a damp basement in the courthouse for years and is now chained up in his house. The Radleys stay the way they are; despite the rumors, remaining removed from human contact. The Radleys are victims of misunderstanding and people’s cruel stories â€Å"unwilling to discard their initial suspicions† (Lee 9). Jem and Scout witness the Radleys to stick to their ways since they go against the crowd, despite society’s wants. The Finch children begin to notice many children’s families are victims of poverty, especially the Cunninghams, but the Cunninghams are different; they never take charity or have to depend on others. The Cunninghams are one of the poorest families in Maycomb, but they have the strongest determination to survive; and are the hardest workers. They have a great deal of pride and are respectable people. â€Å"‘The Cunninghams never [take] anything from anybody, they get along with what they have,’ † states Scout (Lee 20). Walter Cunningham would not even take a quarter of a dollar to buy a lunch because of how he was raised. The Finch children realize the Cunninghams are a brave family to live under their circumstances and not accept anyone else’s charity. If one does not accept others’ charity, they suffer more and do not always know when they are receiving their next paycheck. It is scary to not know these things, but the Cunninghams are proud and brave when to not accept the offerings of other people. The Finch children understand this from listening to Atticus talk about the Cunningham family. Tom Robinson suffered because of people and their prejudice beliefs. He also suffers from others misdeeds and died as innocent as a mockingbird. Jem becomes a victim when Tom Robinson was found guilty. He realizes the court does not always work. Jem became a victim of the system’s flaws and shortcomings. He used to believe that the court always worked, but learned it did not, when a jury found a clearly innocent man guilty. This crushed him, but it made him grow up and learn to accept things like this, because when maturing, one has to realize the world isn’t perfect. He had to have courage to accept this factor in life. It is a atrocious crime to take a persons life to merely keep the truth in the shadows; but with the pain of Tom’s death blooms a new hope of equality for the town of Maycomb, with just a baby step. Like all other children, Scout and Jem have to face all the challenges of growing up, but they have to keep going on with their lives, no matter what problems arise for them. Scout experiences the challenges of growing up when her aunt moved in. She criticized Scout for wearing pants and not acting in a lady-like manner, but that was only a small problem, and Scout stayed herself. She kept wearing pants and speaking her mind because she wanted to be an individual. Scout is surprised by prejudice, while going up. She was not aware that prejudice existed. She witnesses others victimize each other because they are different, either because of their color, friends, how they act, or many other reasons. She learns and sees this happen when listening to neighbors gossip about the Radleys, her teacher bad-mouth African Americans, or even her own self be criticized by the way she speaks her mind. Scout does not understand why people are like this, putting labels on certain types of people, like African Americans, saying â€Å"all Negroes lie, that all Negroes are basically immoral beings, that all Negro men are not to be trusted around our women† (Lee 204). Scout knows that not all people are perfect. She has to accept that some humans do not always treat others with kindness. Both Jem and Scout have to be brave and deal with the changes in the world. Scout and Jem learn from people, or themselves, when they are victims of different situations, but they are still brave. Atticus points out that real courage is when someone goes through life, still fighting, even if they are victims of prejudice, rumors, lies, hate, misunderstanding, or life’s shortcomings; to not give up even if you’ve already lost . Jem and Scout learn to keep their ways, adjust, and not judge people without knowing the full truth about them. They hope for the world to be a more understanding place.

Police Officer Interview Essay examples - 3965 Words

Unit 8 Assignment CJ340 06 Professor Anthony Scarpelli Peter bisher January 06, 2011 My first interviewee officers jack Davidson, patrolman from Somers point police department. When interviewing Patrolman Davidson, I found the following to be his impressions of the police force in general. Officer Davidson spoke of why ethics and character are important in the field of law enforcement. His response was that ethics and character go hand in hand. In law enforcement it seems that there are so many reasons to do the right thing. The reasons began with public opinion and also should include their influence on the youth who will be growing up to be citizens of the city, state, or country. If a police officer does not behave with†¦show more content†¦They don’t know how much was there in the first place. When asked if he felt that there is enough training offered in ethics at the police academy level the reply was that there is enough initial training offered in ethics for police at the academy level. To try to put too much information into the head of a per son who is trying to learn all the laws and all the ethics, and maintain character traits that are necessary in order to be an exemplary officer. In Chapter 10 of Character and Cops by Edwin J. Delattre, the text states that â€Å"Instruction in ethics for police has to be more specific, precise, and respectful of time limits† (pg. 162, 2006). Ethics can also be taught or reinforced after the initial academy training by the partners that are provided to the officer. If a refresher training course is offered after an officer has been on the force for a year or two, it would be more benefit to them than an initial inundation of the information. I also asked Officer Davidson if ethics training should be offered as an on-going process for law enforcement officers. He answered me by saying that one can never know too much, you can never know it all. In order to continue to recall, or learn new methods to deal with every day situations and unique situations, one must continue to ad vance their knowledge; they must try to maintain a high level of education. A formal sitting is a good way to teach new ideas that have come up due to new problems that mayShow MoreRelatedInterview Officer Michael Alway Of The Rocklin Police Department Essay858 Words   |  4 PagesThe Onset I chose to interview Officer Michael Alway of the Rocklin Police Department. I selected him because of the rapport I had with him from him being a former instructor at the community college I went to. This rapport made it more comfortable to ask more complicated questions. I originally made contact with him through my csus.edu email account. In a few days, he was able to get back to me and we set an appointment date via email. I initially send him the interview questions, so he would knowRead MoreA Interview About A Hospital Security Guard And A Police Officer874 Words   |  4 Pagesmany don’t expect violence to take place is in the hospital. Hospitals are designed to promote safety and provide medical care and nursing treatment for sick or injured people. Unfortunately, on January 12, 2016 a hospital security guard and a police officer endured near-fatal shootings by a drug-affected patient in Nepal. Rachel Olding, the author of an article written February 4, 2016 points ou t some concerns, thoughts, and ideas for improvement taken from hospital workers who have seen and experiencedRead MoreEthical Concerns Within Public Research928 Words   |  4 PagesEthics There are few ethical concerns within this research question. Firstly, it may be the case that the subjects can become distressed due to the sensitive nature of the research question. If at any point this occurs during the interview, I will switch off the recorder until the participant is ready to continue; if at all. If a participant wishes to withdraw at any point during the research, they will be able to do so freely. Each participant will be provided with a consent form, which they mustRead MoreDescription Of A Police Officer1173 Words   |  5 Pages Introduction I always knew that I wanted to become a police officer, so I decided to interview a Police Captain. I interviewed Police Captain John Carpenter of Riverside Police Department. I found him through Riverside Police Department after looking around at the organizational chart I found online and looking at the titles that were on the chart. The Police Captain is one rank above a Lieutenant, but one below a Deputy Chief. A Police Captain is in charge of a certain precinct, and normally hasRead MoreThe Police Officer Bill Of Rights1321 Words   |  6 Pagesadministrators develop safeguards to ensure that internal investigations are conducted fairly and ethically, demonstrating the best interest of both the officer and its employers. This paper discusses the Police Officer Bill of Rights created by a subcommittee created by the Legislative Committee of the International Association of Chiefs of Police (IACP) and the importance of it being implemented and standardized across the United Stat es. The Amendments found in the United StatesRead MoreHow Much Do We Really Know About Crime? Essay593 Words   |  3 Pagesthe police and the data is collected in the UCR. It can mislead us about crime because most of the reporting is on more serious crimes like murder and robbery. The less offense cases such as fraud and embezzlement aren’t looked at as much. More problems come with the UCR. It only reports crimes known to the police and many victims choose not to report some crimes to the police because it may be personal, they think it isn’t that serious, or they fear that the criminal will seek revenge. Police officersRead MoreDiscretion Of A Police Official Essay1713 Words   |  7 PagesBy accepting the role as a police official, you have to use discretion. Discretion is defined as the availability of a choice of options or actions one can take in a situation. Discretion involves making a judgement and a decision to your best ability. Police discretion is exercise d by performing the following actions: arresting; stop, question, or frisk; the use of physical and or deadly force; the documentation of traffic summons; investigating a crime; reporting a crime; and using certain enforcementRead MoreEssay on C234 Task 11708 Words   |  7 Pagesreferral plan, the average age of the current officer is 45 years. A large majority of current officers will be retiring in the near future and need to be replaced. Another demand affecting the labor pool is internal promotions. One quarter of the current work force will have to be replaced following promotions. The new mayor has promised to decrease crime and increase patrols in the high crime areas of the city, requiring the addition of many new officers. A2. According to the memo on proposed employeeRead MoreThe Disturbing Side of Policing1272 Words   |  6 PagesTom Ryan’s police abuse story is not as sudden and physically painful as Hobbs’ story, but it deserves just as much attention to prevent it from happening, since both Hobbs and Ryan fear that they are in danger for no particular reason. Ryan describes the town of Newburyport, his hometown, as a city, whose natives are always trying to struggle over the power of politics (Ryan 22). In his memoir Following Atticus, Ryan states, â€Å"I would often sit shocked as city councilors or other community leadersRead MoreThe Cape Less Undercover Heroes Essay1699 Words   |  7 Pagesundercover heroes are the people we all know as police officers. Many people don’t realize that they dont have an easy job. They are the ones who need to enforce the laws and are looked at as the â€Å"bad guy†, but when they come to the rescue they are the â€Å"good guy† . The book Non-traditional Careers for Women states that, â€Å"Police officers protect the people and help keep the peace† (155). For a long time now many people have been saying that all Kauai Police Officers do is make their lives more difficult and

Speed-the-Plow Plot Summary and Study Guide

Speed-the-Plow is a play written by David Mamet. It is comprised of three lengthy scenes involving the corporate dreams and strategies of Hollywood executives. The original Broadway production of Speed-the-Plow opened on May 3rd, 1988. It starred Joe Mantegna as Bobby Gould, Ron Silver as Charlie Fox, and (making her Broadway debut) pop-icon Madonna as Karen. What does the title Speed-the-Plow mean? The title is derived from a phrase in a 15th-century work-song, God speed the plough. It was a prayer for prosperity and productivity. Plot Summary of Act One: Speed-the-Plow begins with the introduction of Bobby Gould, a recently promoted Hollywood executive. Charlie Fox is a business colleague (ranking below Gould) who brings in a movie script that is connected to a hit-making director. During the first scene, the two men gush about how successful they will become, all thanks to the script option. (The screenplay is a stereotypically violent prison/action movie.) Gould makes a call to his boss. The boss is out of town but will be back the next morning and Gould guarantees that the deal will be approved and that Fox and Gould will get a producer credit. While they discuss the mutual hardships of their early days together, they also mingle with Karen, a temporary receptionist. When Karen is out of the office, Fox wagers that Gould wont be able to seduce Karen. Gould takes the challenge, offended by the idea that Karen would be attracted to his position at the studio, but incapable of loving him as a person. After Fox leaves the office, Gould encourages Karen to become more goal-oriented. He gives her a book to read and asks her to stop by his house and provide a review. The book is titled The Bridge or, Radiation and the Half-Life of Society. Gould has only glanced at it, but he already knows that it is a pretentious attempt at intellectual art, unsuitable for a movie, especially a movie at his studio. Karen agrees to meet him later in the evening, and the scene ends with Gould convinced that he will win his bet with Fox. Plot Summary of Act Two: The second act of Speed-the-Plow takes place entirely in Goulds apartment. It opens with Karen passionately reading from the Radiation book. She claims that the book is profound and important; it has changed her life and taken away all fear. Gould tries to explain how the book would fail as a film. He explains that his job is not to create art but to create a marketable product. Karen continues to persuade, however, as her conversation becomes more personal. She states that Gould does not have to be afraid anymore; he does not have to lie about his intentions. In her scene-closing monolog, Karen says: KAREN: You asked me to read the book. I read the book. Do you know what it says? It says that you were put here to make stories people need to see. To make them less afraid. It says in spite of our transgressions - that we could do something. Which would bring us alive. So that we neednt feel ashamed. By the end of her monolog, it is apparent that Gould has fallen for her, and that she spends the night with him. Plot Summary of Act Three: The final act of Speed-the-Plow returns to Goulds office. Its the morning after. Fox enters and begins to scheme about their upcoming meeting with the boss. Gould calmly states that he will not be green-lighting the prison script. Instead, he plans to make the Radiation book. Fox does not take him seriously at first, but when he finally realizes that Gould is serious, Fox becomes furious. Fox argues that Gould has gone insane and that the source of his madness is Karen. It seems that during the previous evening (before, after or during love-making) Karen has convinced Gould that the book is a beautiful work of art that must be adapted into a film. Gould believes that green-lighting the Radiation book is the right thing to do. Fox becomes so angry that he punches Gould twice. He demands that Gould tells the story of the book in one sentence, but because the book is so complex (or so convoluted) Gould is unable to explain the story. Then, when Karen enters, he demands that she answers a question: FOX: My question: you answer me frankly, as I know you will: you came to his house with the preconception, you wanted him to greenlight the book. KAREN: Yes. FOX: If he had said no, would you have gone to bed with him? When Karen admits that she would not have had sex with Gould if he did not agree to produce the book, Gould is flung into despair. He feels lost, as though everyone wants a piece of him, everyone wants to leech off of his success. When Karen tries to persuade him by saying Bob, we have a meeting, Gould realizes that she has been manipulating him. Karen doesnt even care about the book; she just wanted a chance to quickly move up the Hollywood food chain. Gould exits to his washroom, leaving Fox to promptly fire her. In fact, he does more than fire her, he threatens: You ever come on the lot again, Im going to have you killed. As she exits, he throws the Radiation book after her. When Gould re-enters the scene, he is glum. Fox tries to cheer him up, talking about the future and the movie that they will soon be producing. The last lines of the play: FOX: Well, so we learn a lesson. But we arent here to pine, Bob, we arent here to mope. What are we here to do (pause) Bob? After everything is said and done. What are we put on earth to do? GOULD: Were here to make a movie. FOX: Whose name goes above the title? GOULD: Fox and Gould. FOX: Then how bad can life be? And so, Speed-the-Plow ends with Gould realizing that most, perhaps all, people will desire him for his power. Some, like Fox, will do it openly and blatantly. Others, like Karen, will try to deceive him. Foxs final line asks Gould to look on the bright side, but since their movie products seem shallow and overtly commercial, it seems that there is little satisfaction to Goulds successful career.

Diversity Management and Cultural Intelligence - 1260 Words

CARROLL 1 Shavasia K. Carroll Current Issues in OB Final Diversity Management and Cultural Intelligence Diversity Management and cultural intelligence is the crucial keys in today’s workforce to successfully compete in a global marketplace. Corporations can no longer use lack of cultural intelligence as an excuse. Organizations pursuing global success must embrace diversity in their thoughts, actions, and innovations. Diversity doesn’t just focus on making the numbers, but how the organization’s business model is rooted authentically with its people. More and more leaders are realizing that they just don’t connect naturally with the changing face of global consumers. In today’s global workplace, diversity management and cultural†¦show more content†¦It shows gains in the diversity of the workforce and implements resources groups and structured mentoring programs (Mor-Barak, 2011). Using tools such as the Seven Dimensions of Culture, Hofstede s Cultural Dimensions, and Wibbeke s Geoleadership Model to understand what makes employees’ cultures different. The organization shows a competitive advantage with talent by reaching a wide range of customers and clients. These initiatives have senior management support, accountability, backing of an overarching corporate philosophy, multiple measures of success and that allow for changes in the corporate culture that improve the diversity climate are more likely to be more effective than initiatives that lacks these key ingredients (Bernardi, 2009). Once you are aware and able to plan in light of your cultural understanding. A cultural intelligence strategy for an organization is to implement a metrics-driven accountability for its diversity management effects (Llopis, 2011). The organization shows innovative diversity management initiatives, such as work/life programs that aid in CARROLL 4 retention and talent development and the linking of supplier-diversity efforts to community building (Four, n.d.). Cultural audits identify obstacles faced by employees of backgrounds and modify the organization’s practices through surveys and focus groups (Mor-Barak, 2011). Finally in the last step,Show MoreRelatedLeadership Skills to Manage Diversity in the Military937 Words   |  4 PagesEssay 5: How Do Leaders Manage Diversity In The Military? Introduction Given the proliferation of missions that often have multiple objectives aligned to counterterrorism, humanitarian aid, and national defense, the alacrity at which the armed forces are expected to integrate and quickly deliver results in a foreign nation is increasing. The cross-cultural competency (3C) model is designed as a foundation for streamlining the cultural assimilation process, providing leaders and subordinates withRead MoreDiscussing Cultural Assessment Tools For Organizational Culture And Diversity1027 Words   |  5 Pagesacross Cultures July 13, 2016 Corporate Culture Diversity in the Global Workplace All global organizations must merge diverse workgroups into cohesive, high performance global teams in order to adapt to environmental changes. This document will discuss cultural assessment tools used in assessing organizational culture and gaps within formal groups, leadership styles and techniques that influence social culture and diversity within formal workgroups, description of social culture thatRead MoreWhat Is Cultural Intelligence (Cq)?. The Cultural Intelligence1494 Words   |  6 PagesWhat is Cultural Intelligence (CQ)? 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Also, developing strategies is ve ry important in an organization this is why all cultural diversities must be known so that we can work togetherRead MoreGlobal Leadership And Organizational Behavior Effectiveness1671 Words   |  7 Pagesstereyotypes, leaders need to be culturally intelligent. Cultural intelligence. With the increasing globalization of organizations and diversiï ¬ cation of domestic workforces, understanding why some individuals function more effectively than others in culturally diverse situations has become more important than ever (Gelfand, Erez, Aycan, 2007 as cited in Van Dyne et al., 2012, p. 295). Earley and Ang (2003) introduced the concept of cultural intelligence (CQ) deï ¬ ned as the capability of an individual toRead MoreCorporate Culture And Diversity At The Global Workplace1145 Words   |  5 PagesCorporate Culture Diversity in the Global Workplace Corporate culture is an intricate component of an organizations identity. Fortune 500 corporations have used corporate culture as a trademark. Apple Computers, a leading technology corporation, leverages its brand by promoting connectivity between all Apple devices. Walmart Corporation requires all associates to dress in dark blue shirts and beige slacks. This document will discuss cultural assessment tools used in assessing organizational cultureRead MoreConflict, Conflict And Power Issues On Organizational Life And The Practice Of Social Work1299 Words   |  6 Pagesinclude goals, means, values, temporal perspectives (e.g., time frames), role pressures, status discrepancies, and personality. However, conflict is usually due to contextual events so, personality differences should be considered last. Conflict management refers to the leader’s responsibility to handle different sources of conflict effectively. Leaders must intervene in interpersonal areas such as managing co nflict and power issues in order to improve relationships. 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Employees come from different backgrounds, geographic or global areas, ethnic and cultural origins, and have unique skills and talents. Individuals must work together and merge skills and manage diversity effectively in the workplace. Our thoughts, actionsRead MoreGlobalization And Diversity Application Paper1320 Words   |  6 Pages Globalization and Diversity Application Paper Christopher Phillips Brandman University HRCU 603 Professor Stacey Willey December 09, 2016 Introduction Wadors (2016) believes that once hired employees often don’t feel a since of belonging and that in order to feel a sense of belonging â€Å"people want to be able to bring their whole self to work† (para.4). Along those lines organizations have begun to examine diversity and institute programs to help employees feel

Marketing Management Sony Corporation

Question: Discuss about the Marketing Management for Sony Corporation. Answer: Introduction: The digital camera from Sony Corporation is popular only because of its quality and high-resolution features, which has made a revolution in the photography industry. The research and development team of Sony Corporation has decided to launch a new range of digital camera, which is effective enough to provide perfect exposure compensation, picture effects, manual focus and aperture control than the other competitor companies fail to manufacture. The team has decided to launch these new ranges of digital camera will be launched in famous location of Australia such as, Brisbane, South Wales, Melbourne and Canberra. The young adult, who has passion in the new trend of photography are the targeted customers of Sony Corporation (Benner and Tripsas 2012). As these digital cameras possess with innovative and creative features such as shutter priority and shutter speed control, therefore it is more attracted than the other available digital cameras in the market of Australia. However, the Se nior Management Team of Sony Corporation is not so much overwhelmed with the launching of the new camera range in Australia and they have provided the responsibility of investigating about the adequate steps and actions before launching the new product in market. I have gone through the market strategies and the offered products from the competitor companies of Sony Corporation in Australia such as Canon and Nikon (Bogue 2013). These competitor companies fail to offer the customers extra high speed shooting capability, which is the innovative and unique feature of the digital camera of Sony. Although the Senior Management Team is very much sure about the success of the newly launched product in the market, still I have provided some effective options of promoting and advertising the product. El Kaoutit et al. (2013) have mentioned that the Senior Management Team of an organisation generally decides the international strategies in order to develop the brand value. I suggested them as every individual has account on social media, therefore, it will be best for our company to promote the digital cameras on various social media platform such as Facebook, Twitter, Instagram and official website of the company in order to attract the new-edge clients of Australia. Our new product is capable enough to reflect that nothing is impossible in this highly technologically advanced world and nothing is beyond reach. Figure 1: Market share of Sony with other competitor companies in Australia (Source: Hutchinson and Williams 2014) The image sensor of new digital cameras of Sony Corporation is incredibly convenient as it helps to capture captivating movies and still photographs from every perspective. The CMOS sensor is capable to make the subjects to be stand out in beautiful manner in those situations when the taken shot is in extreme close up. The new range of digital camera from Sony Corporation features blazing speed and extended zoom capacity, which will give the photographers a completely new experience (Lee and Lee 2013). The new range of digital cameras consists of RX10 III, Cyber-shot DSC-WX500B and Dsc-HX90V. I have suggested the Senior Management Team of my company to provide promotional sales and discounts to the first 100 customers and a headphone, which is featured with noise-cancellation. Even if the customer order this new digital camera through online and using net banking process, then they will be rewarded with payback points and online redemption for next shopping of electronic products fro m Sony Corporation. The digital cameras of Sony Corporation are tangible, perishable and variable. The managers of this company focus on the perception and behaviour of the consumers. Every digital camera is manufactured only after analysing the basic marketing strategies, which includes high volume, brand differentiation and brand identity. As there are a large number of competitor companies available in the Australian market, therefore, the research and development team has made less expensive digital camera with modern technology. Before launching the new digital cameras in the market, the research team forecast the business success of the new products with the process of repositioning, line extension, and bass and pre-test market models. I have thoroughly analysed the strengths, weakness, opportunities and threats of the new digital cameras of Sony Corporation with appropriate comparison with Nikon and Canon. Porters Five Forces help me to understand the necessity of the bargaining power of the customers and suppliers for launching a new product in the market. According to Bister et al. (2014), SWOT analysis and Porters Give Forces Analysis is suitable to understand the external and internal environment of an organisation. Both the theoretical analysis of market positioning, targeting and segmentation pay an important role during my thorough and detailed investigation of the market. All the challenges and benefits of the newly launched digital cameras are evaluated and assessed in order to understand in critical manner the actual demand of the clients from Sony Corporation. The framework of the organisation of Sony Corporation allows the employees to share own suggestion to the management regarding the new product. T he innovation of this camera involves the compatibility and observability, which its competitor companies fail to offer. Product Life Cycle (PLC) involves the market introduction, market growth, market maturity and sales decline after analysing the total industry sales and profit. However, the research and development team of this particular organisation is always busy to leverage on the modern technologies for creating innovative, unique, high quality and interesting products in order to increase the level of sales revenue (Hutchinson and Williams 2014). The holistic approach of Sony Corporation is appropriate to mitigate the risk factors in effective manner. References Benner, M.J. and Tripsas, M., 2012. The influence of prior industry affiliation on framing in nascent industries: the evolution of digital cameras.Strategic Management Journal,33(3), pp.277-302. Bister, D., Mordarai, F. and Aveling, R.M., 2014. Comparison of 10 digital SLR cameras for orthodontic photography.Journal of orthodontics. Bogue, R., 2013. Recent developments in MEMS sensors: A review of applications, markets and technologies.Sensor Review,33(4), pp.300-304. El Kaoutit, H., Estvez, P., Garca, F.C., Serna, F. and Garca, J.M., 2013. Sub-ppm quantification of Hg (II) in aqueous media using both the naked eye and digital information from pictures of a colorimetric sensory polymer membrane taken with the digital camera of a conventional mobile phone.Analytical Methods,5(1), pp.54-58. Hutchinson, I. and Williams, P., 2014. Digital cameras.British journal of orthodontics. Lee, K.J. and Lee, B.W., 2013. Estimation of rice growth and nitrogen nutrition status using color digital camera image analysis.European Journal of Agronomy,48, pp.57-65.